The iconic YSL moisturizing, protective and hyper-pigmented lipstick, which gives your lips a comfortable silky effect and makes them more dazzling than ever. The whole YSL experience for sublime and silky lips. Since its creation in 1978, Rouge Pur Couture has been the manifesto of a bold and independent woman, who breaks the rules to reinvent herself. Night or day, with jeans or heels. Rouge pur couture dresses the lips with a range of hyper-pigmented colours. The golden casing has been rethought in a game of aesthetic tension between opulence and minimalism.