Under this concise motto, the new BAD fragrance by Diesel, an Eau de Toilette for men, is presented in the Woody Aromatic family. A provocative, engaging and extremely irresistible aroma for those men who are a little rebellious, provocative and of an innovative nature. This fragrance, launched in 2016 by Anne Flipo and Carlos Benaim, acquires a youthful air and is very in tune with the essence of the brand itself. With a casual and very virile style, it describes a boy who doesn't follow the rules, follows his own guidelines and lives intensely day after day, without thinking about what they will say. Bold and sophisticated, Diesel BAD is the first perfume that combines tobacco and caviar accords to create an engaging and throbbing, yet fresh woody aroma. Initially it surrounds us in an exciting rush of bergamot and cardamom, to immerse us in an attractive heart thanks to mineral notes. Finally, its base reveals absolute masculinity through woody notes, tobacco, ambroxan and patchouli.