Fall in love with color with Rouge in Love, the Lancôme lipstick with an irresistible texture. Comfortable like a balm, intense like a lipstick, bright like a mirror. Rouge in Love is the perfect excuse to play with color, combining a vibrant tone with a light texture that lasts up to 6 hours. Benefits: 6-hour hold, light texture, vibrant color Directions for use: For precise and uniform coverage, it is advisable to use a lip brush. Apply your favorite shade of Rouge in Love, then dab your lips with a tissue to remove excess color. To keep the color even longer, apply a thin veil of powder on the lips and finally a top coat.