New Pure Color Envy. Each personality has its own color, discover new shades. A color that transforms lips, your look, your style. Sculpts: Multi-faceted pigments create definition. The lips appear beautifully modeled, sculpted, with sensual curves. Hydrates: The Moisturizing Complex rich in hyaluronic acid helps to attract, capture and fix hydration. Intensifies: Intense lips with full color in a single gesture. Unique shades for all skin tones. Super creamy, it spreads easily and gives uniform coverage. Sensual soft and velvety, luxuriously comfortable. Long-lasting. The applicator is designed to follow every curve of the lips. The pencil case is pure luxury in your hands. And with a simple click, the case is closed. Transform your lips.