To protect the skin of the face from negative environmental impact, the professionals of the American brand Helena Rubinstein have developed the unique Helena Rubinstein Powercell Urban Active Shield cosmetics. The firming product has the light gel consistency that adapts perfectly to the skin, absorbs quickly, does not create any greasy shell and does not cause discomfort. The cosmetic product is suitable for all skin types, helps restore the epidermis, activates metabolic processes, stimulates the formation of new cells and increases the elasticity and firmness of the skin. In addition, it effectively strengthens and refreshes the skin, reliably protects it from the negative effects of sunlight, high and low temperatures, dry wind and pollution.